Marketing Ops In 5

Broken Leadership, Broken Marketing Ops

It's not about the tools, the tech, the techniques, staffing, or budgets, as much as it is about consistent and positive leadership who is setting up all of these areas for success. We get so caught up in doing things that we forget a lot of bad habits get established from the top down. Time to rethink how we approach MarOps.

What the Alien Movies Taught Me About Marketing Operations

We spend much of our time warning the company about the dangers of bad decisions and lack of planning while they prioritize getting Xenomorph eggs on the ship.
Be Ellen Ripley, not Weyland-Yutani. #marketingoperations

It's Not About The Tools

Marketing operations relies on tech and tools but it's much more about our mindset and approach to problems and goals than it is the MarTech. 

Good User Experiences = Good Marketing Operations

The overlooked importance of user experience in marketing operations and how investing in seamless, end-to-end processes ensures your operations aren't just functional, they're essential for long term success. 

Tools & Tech Alone Won't Save You

Many marketing teams are conditioned to obsess over tools and tech but theyneed to break free from legacy thinking, it's so much bigger than tech and tools and they can't save you. My hot take on why a stronger foundation for success starts with changing our thinking, not technology. 

Legacy Thinking Kills Marketing Operations

A critical issue that’s holding back marketing ops teams: the trap of legacy thinking.
Our habit of missing the forest for the trees is far more damaging to marketing ops success than any lack of budget, tool, or resource.
It’s not the lack of resources that’s the real problem—it’s the refusal to rethink how we operate.