Working in Marketing Ops Vs. Hiring for Marketing Ops

Many hiring managers and department leaders lack a full understanding of the scope, value, and strategic potential of marketing operations roles, limiting progress, success, and innovation in the field. Companies also end up prioritizing tool/tech specific experience while overlooking the mindset, approach, and leadership essential for long-term success. The good news? We have a growing opportunity to educate, collaborate, and innovate to set everyone up for success.