Marketing Ops In 5

Ops Maturity: Get Real, Get Better

"Know thyself" may be more relevant in marketing ops than we know, especially trapped in a day-to-day and losing sight of where you actually are and where you're trying to go. Time to think different, you know?

Taking A Different Approach in Marketing Ops

Our tech, tools, and tactics are only as good as our input: consistent strategy, mindset, approach, and critical thinking. A quick suggestion for those who keep running into the same issues day in and day out that suck a lot of time.

While We Await A Rulebook, AI is Changing the Game

Here's a question to ask yourself: If you lost your smartphone and cloud services, how many phone numbers could you remember off the top of your head?
Like smartphones, most people have accepted that AI is here to stay, but I believe it's going to change the game more than we can imagine. 
 

Solving the Wrong Parts of A Problem

What happens when solutions seem right in front of us but still don’t solve the problem? Sometimes, a bigger-picture perspective is what reveals the real causes behind ongoing issues. Time to think bigger and look beyond the boxes we’ve built. 
 
Email topic ideas, questions, or comments to: marketingopsinfive@gmail.com

Marketing Ops Is Hard (And Knowing Is Half the Battle)

Sometimes it feels like the biggest hurdle in successful marketing ops is acknowledging just how much thought, coordination, and effort goes into it in the first place.

3 Persistent Marketing Ops Hangups

Discussing three recurring topics that often consume significant time and energy for marketing ops teams: form changes/issues, reporting woes, and reliance on tech as a bandaid. #marketingoperations
 

Is AI Going to Replace Marketing Ops?

I spent the last episode asking AI how much it knows about Marketing Operations and was impressed with the responses. The question today: Is AI going to take over the role of marketing ops? Maybe it wants to, maybe it can, but in my view, that doesn’t mean it's a good idea or without caveats. #marketingoperations

What Does AI Know About Marketing Ops?

Since AI is all the rage, I asked ChatGPT what marketing operations is all about: We covered key elements of successful marketing ops, future trends, and the differences between B2B and B2C approaches. You might be shocked at its knowledge but will have to wait until next episode to hear my thoughts on if Skynet is taking over #marketingoperations just yet

5 Underrated Focus Areas for Marketing Ops in 2025

5 areas I believe most leaders & teams in marketing ops tend to overlook but will prove more valuable and impactful in the long term than any tool or budget. #marketingoperations

What Bad Boys 2 Taught Me About Marketing Operations

A memorable line from an old Will Smith movie reminds us that even the smallest, silliest problems in marketing ops still matter and demand attention. They waste time, slow us down, and usually point to bigger foundational issues. The key is how we approach them and how prepared we are to handle them before they snowball. #marketingops #marketingoperations